Strategy without the flab. Delivery at uberish speed. Reporting with insight.
We start with a discovery call to understand your business along with issues and goals. You speak, we listen and ask questions.
Assuming you already have an account (whether it’s good or a bad) there is usually a goldmine of relevant data in it. Our account review (along with the discovery call) will form the basis of your proposal. This will include an outline of what we intend to achieve over the first 3 - 6 months.
Weekly reports cover your KPI’s. They are brief, so you can get on with other work. Monthly reports are more in-depth and include a review against targets. Recommendations etc.
In addition to brain power, we use a selection of what we believe are the best 3rd party tools to manage PPC accounts. These currently include
Trueclicks
for account auditing & recommendations,
Optmzer
for account analysis & optimisation and
Swydo
for reporting. And yes, we also still use spreadsheets and the Ads Editor tools.
If you’d like to talk about how we can help your PPC work better, please get in touch.
McHugh Marketing