Microsoft Advertising
A growing market share and new features means our advice is ignore Microsoft at your peril!
Microsoft Ads continues to grow in market share.
Microsoft Advertising (recently known as Bing Ads) typically generates a lower CPA than Google Ads with a lower CPC – due to it being less competitive right now. With that it can generate a higher ROAS than Google Ads, albeit with lower overall traffic volumes.
Microsoft has many features comparable with Google Ads and adds some of its own. There are many business scenarios where we recommend using it,
get in contact if you would like to know more.
Google Ads Import
You can import and even sync changes with your Google Ads account. But should you?
Profile Targeting
Microsoft Ads has access to LinkedIn data. Target highly relevant audiences with it.
Assets
Utilise asset formats not available in Google Ads.
Don’t panic! We’ll ensure all of this is clearly explained, agreed and implemented before any account changes are made.